Every garment has a story.
Most brands have no way to tell it.
Product pages show size, colour, price.
Your customers want more.
What is this made from?
Where was it produced?
How do I care for it?
What happens when I'm done with it?
Most brands have no way to tell it.
Product pages show size, colour, price.
Your customers want more.
What is this made from?
Where was it produced?
How do I care for it?
What happens when I'm done with it?
A Digital Product Passport (DPP) is a web-accessible page linked to a garment that answers all of these questions in one place. It's a modern way to share your brand story, build customer trust, and stand out in a crowded market.
Australian small businesses make up over 95% of all enterprises, yet most lack the tools to communicate their product story beyond a hangtag. DPPs change that.
Whether you sell locally, through retailers, or direct-to-consumer, organised product data strengthens your brand and builds transparency your customers can see.
For brands exporting or planning to enter European markets, DPPs also position you for EU regulations mandating this information by 2027. But you don't need a regulatory reason to tell an authentic product story.
Current DPP solutions cost $25,000+ per year and target large companies. This toolkit was built for the other 95%.
Download The DPP Starter Kit — a free spreadsheet to organise your product data and start building Digital Product Passport capability. Whether you're a brand founder, researcher, or just curious about where your clothes come from.
Download the DPP Starter Kit